Cardiovascular Genomics: Methods and Protocols By Keith DiPetrillo

Cardiovascular Genomics: Methods and Protocols By Keith DiPetrillo
2009 | 360 Pages | ISBN: 1607612461 | PDF | 5 MB

As two of the leading causes of death worldwide, heart disease and stroke represent a clear target for genomic research aimed at deciphering the genes and cellular pathways that underlie cardiovascular disease and creating improved therapies. In Cardiovascular Genomics: Methods and Protocols, experts in the field provide methods for cardiovascular phenotyping of rodent models in the first section of the volume and for statistical and bioinformatic integration of phenotype data with genome-wide genotype and expression data in the second section. Understanding these diverse methods will allow an individual laboratory to utilize these genomic methods independently or to better prepare for collaboration with scientists having expertise in other disciplines in order to uncover genes affecting cardiovascular disease. Written in the highly successful Methods in Molecular Biology™ series format, chapters include introductions to their respective topics, lists of the necessary equipment, materials, and reagents, step-by-step, readily reproducible laboratory protocols, and notes on troubleshooting and avoiding known pitfalls. Cutting-edge and easy-to-use, Cardiovascular Genomics: Methods and Protocols will enable researchers to identify causal genes and novel molecular targets that can lead to vital new treatments for cardiovascular disease.

James Scott Bell, "Crafting Novels & Short Stories: Everything You Need to Know to Write Great Fiction"

James Scott Bell, "Crafting Novels & Short Stories: Everything You Need to Know to Write Great Fiction"
ISBN: 1599635712 | 2012 | EPUB/MOBI | 368 pages | 520 KB/667 KB

Learn How to Create Stories That Captivate Agents, Editors, and Readers Alike!

Inside you'll find the tools you need to build strong characters, keep your plots moving, master the art of dialogue, choose the right point of view, and more.

This comprehensive book on the art of novel and short story writing is packed with advice and instruction from best-selling authors and writing experts like Nancy Kress, Elizabeth Sims, Hallie Ephron, N.M. Kelby, Heather Sellers, and Donald Maass, plus a foreword by James Scott Bell. You'll learn invaluable skills for mastering every area of the craft:

Define and refine your characters.
Make your plot and conflict high-energy and intense.
Hone your story's point of view.
Create a rich setting and backstory.
Craft dialogue that rings true.
Select the right words and descriptions throughout your story.
Revise your story to perfection.

Throughout you'll find supplemental sections that cover special topics like getting started, beating writer's block, researching your work, and getting published. They'll help you integrate your skills into a balanced, productive, and fulfilling career.

Whether you're writing flash fiction, a short story, a novel, or an epic trilogy, you'll come away with the tools you need for strong and effective storytelling.

The Cultural Landscape: An Introduction to Human Geography (10th Edition) By James M. Rubenstein

The Cultural Landscape: An Introduction to Human Geography (10th Edition) By James M. Rubenstein
2011 | 510 Pages | ISBN: 0321677358 , 0321695208 | PDF | 50 MB

Trusted for its timeliness and ample learning aids, this best-seller introduces geography as a social science by emphasizing the relevance of geographic concepts to human problems. Another main focus of the book is the relationship between globalization and cultural diversity, which is woven throughout the narrative. Rubenstein addresses these themes with a clear organization and presentation that you'll find both readable and engaging.

Phil Fernandez, "Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth"

Phil Fernandez, "Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth"
ISBN: 1118299299 | 2012 | EPUB/MOBI | 224 pages | 2 MB/2 MB

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

Key Concepts in Social Gerontology By Judith E Phillips, Kristine J Ajrouch, Sarah Hillcoat-Nalletamby

Key Concepts in Social Gerontology By Judith E Phillips, Kristine J Ajrouch, Sarah Hillcoat-Nalletamby
2010 | 248 Pages | ISBN: 1412922720 , 1412922712 | PDF | 7 MB

Social gerontology is a new and dynamic field reflecting the increasing interest in aging across the world. This book provides a readily accessible guide to well established and contested issues, as well as new concepts emerging through cutting edge research in the discipline. The entries give concise, lucid knowledge on what constitutes the ‘building blocks’ of social gerontology and sets out a clear review of the core concepts, both classic and emerging, in this subject area. Each concept is explored in terms of its history, application, usefulness to theory and research, and significance in practice.

Understanding Human Development (2nd Edition) By Grace J. Craig, Wendy L. Dunn

Understanding Human Development (2nd Edition) By Grace J. Craig, Wendy L. Dunn
2009 | 600 Pages | ISBN: 0205753078 | PDF | 51 MB

For undergraduate courses in Lifespan Development and Human Development

An interdisciplinary approach with an emphasis on culture and family

Using an interdisciplinary approach which emphasizes culture and family, Understanding Human Development challenges students to understand development from a broader perspective. Students draw on their own experiences as they weigh the research and ideas presented in the text.

John Sutherland, "Business and Administration Nvq Level 3"

John Sutherland, "Business and Administration Nvq Level 3"
2011 | ISBN-10: 1444144227 | PDF | 320 pages | 9,7 MB

Written to the QCF 2010 standards, and suitable for all awarding bodies, this new textbook covers the core and most popular optional units of the NVQ Level 3 in Business and Administration. Produced by experienced authors and overseen by a senior assessor, this book maximises your chances of success by clearly linking the assessment requirements to the relevant knowledge and understanding. Numerous activities and tasks will help you to remember and further understand the clearly explained concepts.